Leisure agriculture is a new agricultural development model or a new tourism model that combines agricultural projects with leisure tourism. At present, leisure agriculture projects have a strong market because of their friendly nature.

Agricultural projects embedded in leisure tourism -- from the perspective of agriculture
From the perspective of agriculture alone, the construction of agricultural projects can effectively promote the development of rural economy, spread the concept of modern agriculture, increase farmers' income channels, and effectively solve the "three rural" problems. In essence, the agricultural project is also a project based on the agricultural industry. Agriculture as a landscape and industry is the big chassis of the project. How to make highlights, features and benefits in the project is the top priority of the project.
For agriculture, the following problems should be solved:
1. How to make money in agriculture?
It is difficult to make money purely in agriculture, which requires long-term sustained investment and limited output. Whether it is local agricultural tourism, domestic agricultural tourism projects, or national agricultural demonstration bases, only pure agricultural projects have not brought suitable economic benefits, and the current operation is difficult. Therefore, how to derive more product structures on the basis of agriculture and thus bring economic benefits is an urgent problem to be solved in this project.
2. How to improve the attractiveness of farm projects?
Although the farm project seems to be rich in products, it still lacks core attraction. Health preserving farms based on natural ecology and agricultural resources have become very popular in European and American countries. For example, in France, about 3 million people go to rural villas for recuperation and short-term living every year, accounting for more than a quarter of France's national tourism market share. In China, "Holiday Farm" has just started and belongs to a small number of tourism projects. Therefore, for agricultural projects, specific analysis and accurate positioning are required. Through full research on the national tourism market, regional tourism environment and the actual situation of the project site, a development mode suitable for the project can be obtained, and the project can be built into a featured leisure agriculture project to fill the market gap, This is the long-term development plan of the project.
3. How can agricultural projects improve quality?
How to break through the traditional rural leisure projects, jump out of the original appearance of agricultural production, and change into an idyllic lifestyle, so that consumers can stay? How can we form our own soft power, form an invisible business model, and form a "replicable strategy" and a "branding integration strategy"? This requires a set of formed business philosophy and supporting product architecture model.

Agricultural Projects Implanted into Leisure Tourism -- From the perspective of tourism

For agricultural projects, they should travel through agriculture, stir up plots through tourism, and make projects lively, so as to achieve the goal of expanding profits, help farmers increase income, ensure corporate profits, establish the government image, and promote regional development.
1. Promote the functional upgrading of agricultural projects
Agricultural planting to "pastoral" lifestyle - this upgrade is more from the perspective of an idyllic scenic spot, on the basis of considering planting, to form a lifestyle and integrate more experiential projects. For example, "Agricultural Science Popularization Park, DIY Workshop, Organic Vegetable Base, and Pastoral Ecological Restaurant" let people come here to experience more kinds of functions besides buying vegetables.
2. Promote the upgrading of agricultural trading market
From agricultural demanders to "leisure" enthusiasts - after the agricultural project is implanted into leisure tourism, the future consumer groups include not only agricultural sightseeing and rural vacation, but also ecological product suppliers, targeted member distribution, and self driving tourists near the project site, leisure conference tourists, health care elderly care vacation tourists, science popularization sightseeing tourists, etc. Expand the market potential of the project itself.



Agricultural project planning is embedded in leisure tourism - how to "pack and sell"?

1. Ignite the market through the theme landscape with strong visual effect
As the building experience focusing on leisure agriculture and tourism park projects for many years, the planting of theme flowers and herbs has great attraction to the market, obvious effects, mature models and strong cultural extension.
2. Open regional markets in a short time through theme festivals
The planning of festival activities is a kind of planning scheme that takes the festival as the carrier and achieves the purpose of publicizing local superior resources or obtaining economic resource income through the arrangement of festival activities and the setting of festival contents. Through the holding of festival activities, the project can be publicized and the market can be opened in a short time.
3. Create a hydrophilic leisure resort project through the water system
Make full use of water resources to create an environment and improve the quality of the project.
4. Accurately position the member market and form a fixed source of customers through healthy ecological food supply and distribution
Through the order supply and member distribution of green agricultural products, we can build a healthy brand, form customized products for members with local major enterprises, consolidate the fixed customer source for the park, and promote the corresponding supporting projects of the park, such as clubs, expansion bases, etc.
5. Build a benchmark base for rural life through the development of wooden house industry, camp vacation and other projects
The ecology of the ecological wooden house lies in its affinity with the environment. As long as it is a green planting area, it can be placed. 90% of the materials used are natural materials except for a few metal components. The building industry calls it a breathing house. In one corner of the park, green plants, Xiaogang, Qingxi and Youyu form an environmental harmonious park.